How Video Subtitles Boost SEO Ranking?

Did you know that video subtitles play a vital role in video marketing? In fact, they have much to do with SEO, changing it both directly and indirectly. The direct influence is done by helping search engines in reading the video and ranking your content higher by specific keywords. It’s relatively well known in the marketing world that keywords have a significant influence online in making your business rank high in Google and other search engines. Although blogs and pages on your website are essential, ideas can run out, and blogging can be both time-consuming and costly. A lot of businesses are also aware that Google also ranks pages higher if they include a link to video content. Still, most disregard the advantage of adding subtitles to their video content.

The indirect effect of subtitles is that it improves SEO by growing video engagement and increasing video watch time and visiting on your website. Have you ever thought that notwithstanding all the time and effort consumed by designing, organizing, and publishing all this content, you might be dropping a large percentage of your audience? As much as 85% of video views occur with the sound turned off. Would all your video content make sense if people were viewing without sounds? This is where subtitles fill in and play a crucial role.

1. Heightened Search Engine rankings

One downside of video content is the thought of how Google crawls its data. When identifying information like relevancy in your content, Google does not analyze the details of videos. Subtitles prevent you from losing out by producing the content on the text, indicating when Google crawls your content, the subtitles presents keywords that can be tracked and ranked.

Relevancy and other important data are detected throughout Google’s crawling processes. As Google AI sees, it tries to give the best and most suitable outcomes for its consumers. By producing relevant keywords from the embedded subtitles, Google acknowledges your content as essential and heightens its rankings.

2. Helps With Link Building Opportunities

For SEO, link building requires linking your own content within while looking for external references to link back to your site. Video subtitles are a benefit for anyone converging on building links.

Subtitles can increase internal links by pointing to other relevant content you have on your website. For instance, on your website, this suggests presenting product features, pricing, or FAQ’s and then linking the related pages in the subtitles. From these pages, visitors are guided from one corner of your website to another. It retains viewers on your content for longer.

Content with videos, images, and lists get 70 percent more links than those that only comprised images and lists. It implies that other websites are seeing to share the most visually attractive and relevant content as they’re also striving to rank well. By having a video and subtitles, you’re progressing your possibilities of building more external links.

3. It Can Increase Watch Time

Watch time, or defined as the length of time a viewer spends watching a video, is not only crucial for expressing your ideas or any call to action. It is also a factor for search engines when ranking any video content. Search engines perceive watch time as a pointer of a quality video material. The more prolonged time people consume watching your videos, the higher quality they are assumed.

Google and YouTube utilize watch time as a primary determinant for search engine ranking. “Watch Time Based Ranking” is a system of measurement that is so vital with Google, that the more and longer a user is viewing a video, the higher the Google ranking to expect.

The key solution to increasing watch time is by applying subtitles. A study reveals that 80% of consumers watch videos with subtitles until the end, opposed to only 40% for videos without subtitles. A survey performed by Facebook also validated that embedding subtitles to videos increase the average time viewed by around 12%.

As over 50% of web search traffic is from the video content, substantial watch time is bound to a high search ranking.

4. Accelerating Audience Engagement

Increased in viewer engagement is the result of the increased watch time from a subtitled video. It means that the content has significant likes, comments, and even shares that are some of a search engine’s preferred factors. Businesses that have added subtitles to their existing video content have seen a quick boost in 14% engagement in just two weeks.

Furthermore, subtitles increase engagement for 60% of viewers who have hearing issues or speak languages other than English. Embedding these accessible textual elements opens up your videos to an excluded audience, enhancing your viewer base and interaction.

If your company aims to reach a global audience, it is essential to appeal to international audiences. According to studies, 80% of YouTube views are from outside the US, and 67.5% of YouTube views come from non-English speaking countries.

With subtitles, you can efficiently translate your video into various languages, enabling your viewers to decide which one is best for them. It gets your content more competitive by extending your video outreach to more locations or globally.

Formatting Your Video Subtitles For SEO

If you think you are set to continue after completing an accurate video transcription, there are still a few SEO procedures and strategies that you must fulfill.

Step 1: Name Your Video File Using Relevant Keywords

Most video programs will export your created videos with default names or other generic titles with no SEO value. To further optimize your video title, use keywords that you have picked for your brand’s ranking.

Step 2: Video Description

After generating subtitles manually or using an auto video subtitles generator, ensure to include your used keywords inside the body of your description. It is something that both Google and YouTube will crawl and handle to determine your SEO ranking.

Step 3: Format the Video Transcript

To complete a successful video content practice for your SEO, you must create titles, headlines, and subheadings in the transcript for optimal SEO success. You should always include your keywords in:

• Page titles
• Meta description
• H1 and H2 tags
• Meta description
• Alt text
• URL (If possible)

Step 4: Design a Landing Page or Blog Post

It is best to have a landing page directing to each of your videos. This page will ease your viewers to go directly to the content and video they want to watch and lets search engines, especially Google, know where to categorize your web page for better rankings suitably. Google will recognize the contents of the video and the page and index it into search results. It will increase your total SEO ranking.